The advent of the App Stores instantly redefined consumer expectations relating to user experience and intuitiveness.
The web’s static graphics, burdened by slow page load and refresh times, seemed like an instant downgrade from the immersive, slick, elastic feeling apps that we’ve come to use every day. And while there’s no question that native apps can be elegant, fast, and fun, we still have a thing for the web. Which is why we’ve worked hard to emulate a true app experience even while operating inside a mobile web browser.